Building Your Leadership Platform and Brand Equity for Success
AUDIENCE: Directors, Executives who want to enhance their leadership platform and boost their brand equity.
PREREQUISITES: None
ADVANCE PREPARATION: Leadership self-assessment
DELIVERY METHOD: 2.5 days for live, in-person group (max of 25 attendees). See below for virtual.
The Building Your Leadership Platform and Brand Equity Program is for current and high-potential leaders. This program will share tools and strategies for boosting your visibility, niche authority, proven influence, and focusing on those others who have a need for your branded leadership value and expertise.
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When all four of these cylinders are firing, you've created a strong "unfair advantage" — which is simply how your communicated leadership brand equity stands above all others. You’ll also learn how to elevate your emotional and influential leadership intelligence.
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Everyone has a professional platform upon which they build their skills, knowledge, experience, expertise, and networks. A leadership platform is a position in a market, company, association, or profession that an individual or an organization occupies where people look to them for their strategic expertise. Brand equity is the applied value – the “polish” – customers, clients, peers, decision makers, and others put on that brand that helps increase shareholder value.
How Our Virtual Programs Are Presented
Using a combination of pre-recorded video presentations for content and live virtual meetings for Q&A, discussion, and exercises means employees don't have to commit hours or days away from other project priorities. They can view the pre-recorded videos at more convenient times in their schedules (preferably before the scheduled Zoom strategy session calls for that section) over 6 weeks in a virtual group strategy session. Live in-person options (generally 2.5 days, some 5 days) include 30 days of follow-up content to reinforce new strategies and skills. The combination of pre-recorded videos and live virtual strategy sessions actually produces better learning reinforcement than crowding information over several days.
