Business Meeting

Strategic Leadership Excelerator

Even before the COVID-19 pandemic crisis, nearly three in four CEOs said that changes in the nature of work would prompt them to lay off workers in the next three to five years, according to a recent survey of employers. Many companies were already planning to help displaced workers regroup, retool and land a new job, according to the survey, which looked at 400 companies with at least 100 employees.  


As competition for jobs, clients, and customers increases in intensity (and maybe scarcity), there are three overarching reasons someone decides to do business with you:


  1. They like you

  2. They trust you

  3. They believe you can help them get what they want or need better than anyone else.


That’s it. Period. It’s not about what you did three years ago at Company XYZ; it’s about how your leadership, branded value, and expertise will contribute to the strategic objectives of the organization going forward, AND how well you can articulate that value – even during tough times. Your experience up to February 2020 is now ancient history. To move forward, you have to think forward. 


Can you convey that aspect of who you are: the confident, high-achieving professional who is armed with problem-solving expertise companies have a need for—even when you think no one is hiring?

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“I learned quite a bit from Donn's program about the cutting edge on how I’m going to market my branded leadership expertise and value, how I’m going to take things forward to show that I’m open, I’m connected, and I’m the right person to take the decision making for risk mitigation to the next level.”

Michael Dunlop, CFE

Head of Investigations, Financial Crime Threat Mitigation, HSBC Bank Middle East, Ltd.